Cache is a hypothetical sustainable textiles brand I developed as a complete identity system, from logo design through to packaging and physical merchandise.

The logo was designed by studying the geometric forms that emerge in woven fabric samples, isolating repeating structural patterns and distilling them into a minimalist iconographic mark. Paired with a typographic logotype carrying a contemporary, material-forward quality, the identity reflects the brand's positioning at the intersection of craft and precision.

As part of the complete visual identity, custom packaging was designed and hand-constructed using soft-touch paper, straw cord handles, and raffia lining as a considered sustainable alternative to conventional tissue paper.

Branded t-shirts were machine embroidered and presented within that packaging, completing a full arc from brand identity to package design to finished product.